My senior year of college, I was hired as a Marketing Assistant for the Division of Student Affairs. Tasked with creating promotional materials for Binghamton University’s various departments and programs, I was responsible for designing print flyers, web banners, and social media stories. With each department came a different audience I was trying to reach, such as first-generation students who wanted to feel represented, students dealing with the stress of exam season, or individuals who wanted to hold themselves accountable on their health journey.
Although working within the University’s chosen color palette and typography proved to be challenging at first, over time I was able to find creative ways to make each piece of material have its own fresh look.
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2024-2025