The Cut Gallery:
The goal of this collaborative project was to create an effective identity for a student art gallery full of previously rejected artwork. Serving as a second chance for artists who didn’t make the cut, this gallery represents a creative space that is accepting and open minded. This initiative seeks to foster a vital link between the academic sphere and the practical world of art by facilitating connections between prospective art buyers, collectors, and enthusiasts – those who appreciate the city of Binghamton's existing art-viewing culture.
Initial sketches of this identity leaned very closely to the idea of being a stepping stone or making the cut. However, through multiple presentations, we found that our execution needed to focus more on the audience: art students who are ambitious but constantly facing rejection.
With this in mind, I suggested a handwritten style, since it evoked the process of making art, of sketching and drafting. We began to flesh out this style, with our own unique handwritten wordmarks, hoping to find something that would suit the idea best.
After many trials, we found that the answer was right in front of us, scattered on the table. The cut branding is a handwritten, collage style hoping to highlight the handmade process of creating art. The cut up and crumpled texture resonates with the process sketching and drafting, calling to the artistic process of making and remaking– the same process the group went through.